Security window bars
Security window bars

U.S. Window Security Bars Market — Competitive Benchmark (2025)

Executive Summary (what this study proves)

  • The U.S. “window bars/guards” market splits in two clusters: (A) steel bar systems (Home Depot/Lowe’s/Amazon house brands + specialty makers) and (B) stainless-mesh “security screens” (Crimsafe/Boss/Vista/Titan/SSM). Steel bar systems win on price and modularity; security screens win on aesthetics but cost 10–20× more and nearly always require pro install.
  • SecurityWB occupies a rare hybrid: steel bars that are both telescopic (vertical) and modular (horizontal), with rapid DIY install and a dedicated emergency-egress model (A-EXIT). This combination is unusually complete compared to SKU-by-SKU competitors (who split adjustability across different products or sell separate release kits). SecurityWB+2SecurityWB+2Amazon
  • On price, SWB undercuts many well-rated Home Depot/Lowe’s guards once you include release kits and multiple modules to cover large openings: $99 on your site, $114 Amazon for the core module, scalable by adding modules. Competing guards frequently range ~$41–$218 per window before release hardware. SecurityWBAmazonThe Home Depot+1
  • For code/egress: many rivals sell NON-EGRESS fixed guards (fine for non-bedroom locations), while quick-release requires extra kits (Grisham/Unique). SWB’s A-EXIT integrates this feature into the product line and messaging. The Home Depot+3The Home Depot+3The Home Depot+3SecurityWB

Method (how this report was built)

The 15 U.S. competitors we’ll benchmark (steel bars + security screens)

  1. Grisham (bars & quick-release kits) — Home Depot/Lowes presence. The Home Depot
  2. Unique Home Designs (Su Casa series + release kits) — Home Depot. The Home Depot
  3. Mr. Goodbar (fixed/swing-away/removable window guards) — Home Depot. The Home Depot
  4. Segal / Prime-Line (Defender Security) (adjustable fixed/hinged guards; child-fall & NON-EGRESS SKUs) — Home Depot, Lowe’s, Amazon. The Home Depot+2The Home Depot+2Amazon
  5. RELIABILT (Lowe’s house brand; mounting & emergency release kits) — Lowe’s. Lowe’s+1
  6. Guardian Angel Window Guards (ASTM-compliant child-safety guards with emergency release). Guardian Angel Window Guards+1
  7. Roe & Moe (telescoping “window guard rods,” mostly 17–27″ tension format) — Amazon. Amazon+1
  8. Lock-it Block-it (adjustable stop bars for windows/doors) — Amazon. Amazon
  9. Prime-Line branded child fall guards (Lowe’s SKUs with quick-release procedure) — Lowe’s. Lowe’s+1
  10. Boss Security Screens (NCTL-tested stainless mesh screens; “stronger than bars” positioning). Boss Security Screens
  11. Crimsafe (316 SS security screens; Safe-S-Cape egress product line). Crimsafe USA+1
  12. Vista Security Screens (316 marine-grade mesh; U.S. dealer network/Screenmobile). vistasecurityscreens.comScreenmobile
  13. Titan / Meshtec (security screen doors & window screens with quick escape systems). titansecurity.com+1
  14. Security Screen Masters (SSM) (custom screens with “SPR” release feature). Security Screen Mast
  15. Trellidor (via Mulholland Brand, U.S. distributor) (retractable/fixed bars). MulhollandBrand.com+1

 

We’ll prioritize bars/guards but cover security screens where they genuinely compete for the same need (“secure the window without ugly bars”).

Your Product Baseline: SWB Models A, B, and A-EXIT

What SWB offers (as positioned on your site + Amazon)

  • Model A — interior or frame-mount telescopic bar set; DIY install ≈15–30 minutes; steel + electrostatic finish; telescopes to tall openings; marketed as versatile for frame or wall mounting. Adjustable vertical reach up to ~175 cm (~69″) per listing; telescopic + modular design emphasized. SecurityWBAmazon
  • Model B — similar telescopic capability plus modularity for wide spans; marketed explicitly as add-modules-as-you-grow to cover large/odd widths. SecurityWBamazon.se
  • Model A-EXIT (Emergency) — quick-release interior mechanism, purpose-built for egress code scenarios (bedrooms/basements). Messaging focuses on fast, child-doable release and U.S. code compliance. SecurityWB+2SecurityWB+2
  • Price positioning — $99 on your site (Buy Now page) and $114 on Amazon for the core model/module (client-provided price; your Amazon page shows the product line and features). SecurityWBAmazon

Why that matters in the U.S. landscape

  • Telescopic + modular in one family is rare; big-box competitors often offer width-expandable guards (22–38″, 31–54″ etc.) but not true vertical telescoping to ~1.8 m without custom fabrication, and egress typically requires separate kits. The Home Depot+1
  • DIY in minutes competes well against security screens, which are dealer-installed with long lead times and much higher cost. vistasecurityscreens.comtitansecurity.com

Competitor Deep Dives

1) Grisham (Home Depot mainstay)

What they sell: A large catalog of fixed and AWG series window guards plus a Window Bar Quick Release Kit (WB-QR) that converts stationary guards to pivoting for egress; multiple sizes (e.g., 36×54, 36×36, etc.). The Home Depot

Price snapshots (Home Depot):

  • 36×54 Spear Point Guard listed around $73.98; 36×36 at $62.98 (illustrative listings). The Home Depot
  • WB-QR quick-release kit about $77.25 (white version also available). The Home Depot+1

Adjustability & format: Many units are size-specific (e.g., 24×36) or from the AWG line with fixed bar counts; “adjustable” typically means width-expandable ranges (not telescopic height). Quick-release is add-on hardware. The Home Depot

Install & egress: Traditional frame/wall screw-mount. Egress requires the WB-QR system (foot-operated or cable-operated variants). The Home DepotLowe’s

Pros (vs SWB):

  • Broad retail footprint and lots of sizes in stock.
  • Recognizable brand with years in market.
  • Dedicated release kit exists for code compliance. The Home Depot+1

Cons / user frictions:

  • Egress costs extra and adds install complexity (separate kit; internal hardware might be finicky per reviews). The Home Depot
  • Aesthetics lean traditional (spear points, horizontal bars).
  • Not telescopic in height; scaling to tall openings means a different SKU or custom.

SWB edge:

  • Unified telescopic + modular system (vertical height + horizontal width with modules) vs. SKU juggling.
  • Built-in A-EXIT model for egress vs. separate release kit purchases. SecurityWB

2) Unique Home Designs (UHD)

What they sell: Su Casa fixed guards and Horizontal Hinged adjustable guards (interior mount), plus Quick-Release Kits (foot-operated and remote). The Home Depot+3The Home Depot+3The Home Depot+3

Price snapshots (Home Depot):

  • Su Casa 36×54 (7-Bar) around $71–$72; 48×48 (9-Bar) around $81–$82. The Home Depot
  • Horizontal Hinged 6-Bar adjustable (≈23″–42.5″ width) around $81.98. The Home Depot
  • Foot-operated release kit ~$94.48; remote/quick-release kit ~$62.98. The Home Depot+1

Adjustability & format:

  • Several width-adjustable SKUs; hinged/operable option requires the hinged model + possibly a release kit. Not telescopic in vertical height like SWB. The Home Depot

Install & egress:

  • Interior mount popular for fall protection; emergency egress supported by add-on kits. Some customers note the interior hardware install can be tricky (review feedback). The Home Depot

Pros (vs SWB):

  • In-store availability; strong accessory ecosystem (brackets, kits).
  • Hinged options in retail channel. The Home Depot

Cons:

  • Egress is modular add-on, not integrated by default.
  • No vertical telescoping; large/tall windows may need different SKUs.
  • Install complexity sometimes cited by users. The Home Depot

SWB edge:

  • Faster DIY (15–30 min), telescopic height up to ~1.75–1.80 m, and modular width scaling in the same product family; A-EXIT integrates egress expectations. SecurityWB+1Amazon

3) Mr. Goodbar

What they sell: Fixed, Swing-Away (hinged), and Removable guards with adjustable widths (e.g., 29–42″, 42–54″), various bar counts (1–8). The Home Depot

Price snapshots (Home Depot):

  • Swing-Away 6-Bar (29–42″) about $218.40; Swing-Away 1-Bar around $60.90.
  • Fixed 3-Bar (21–28″) about $102.90; Fixed 1-Bar (29–42″) about $50.40.
  • Removable 3-Bar (42–54″) about $156.57; Removable 4-Bar around $201.16. The Home Depot

Adjustability & format: Width-adjustable ranges by SKU; hinged access via Swing-Away line. No vertical telescoping like SWB.

Install & egress: Hinged/removable options facilitate cleaning/egress, but typically not “all-in-one”; you choose the swing model rather than add a universal release. The Home Depot

Pros (vs SWB):

    • Clear model lines by use case (fixed vs swing vs removable).
    • Many width ranges off the shelf.

Cons:

    • Price creeps for multi-bar swing/removable units.
    • No single telescopic+modular system to solve both height and width with one kit.

SWB edge: One kit family scales up or across; A-EXIT delivers an explicit egress story with integrated quick release rather than switching sub-lines. SecurityWB

4) Segal / Prime-Line (a.k.a. Defender Security on Amazon)

What they sell: Fixed and hinged window guards in width-expandable ranges (e.g., 22–38″, 31–54″) and child-fall guards; some models explicitly labeled NON-EGRESS (cannot be opened quickly). The Home Depot+2The Home Depot+2

Price snapshots:

    • S-4767 31–54″ (4-Bar, NON-EGRESS, black) ~$41.05 (Home Depot). The Home Depot
    • S-4768 31–54″ (4-Bar, NON-EGRESS, white) ~$61.77. The Home Depot
    • S-4766 23.5–38″ (4-Bar) around $99 when hinged/operable at Lowe’s (child-fall guard with quick-release procedure). The Home DepotLowe’s

Adjustability & format: Width telescoping (not vertical) prior to mounting; hinged/operable versions include a 3-step quick-release designed to deter toddlers (child-safety positioning). Lowe’s

Install & egress: Straightforward frame-mount; mind the NON-EGRESS labels for code-sensitive rooms. The Home Depot

Pros (vs SWB):

  • Low entry price on fixed NON-EGRESS guards.
  • Child-fall safety SKUs with defined release procedure. Lowe’s

Cons:

  • Feature fragmentation: you pick fixed vs operable vs child-fall; not a single modular system.
  • Vertical height limits unless you buy larger SKU.

SWB edge: One platform that’s telescopic in height, modular in width, and an integrated A-EXIT path for egress code—simplifies buying and inventory. SecurityWB+2SecurityWB+2

5) RELIABILT (Lowe’s)

What they sell: A collection of window security bars and hardware kits, including emergency release kits. (RELIABILT is a Lowe’s house brand; pricing shown as “check store.”) Lowe’s+1

Adjustability & format: Emphasis on mounting kits and release hardware; bars tend to follow standard width-expandable patterns with fixed heights.

Install & egress: Swing-away styles indicated in content; emergency release kits are separate components. Lowe’s

Pros (vs SWB):

  • One-stop in Lowe’s ecosystem; parts availability (mounting + release). Lowe’s

Cons:

  • Egress not integrated into a single SKU family; no vertical telescoping story.

SWB edge: A “buy modules once” approach and A-EXIT for code makes SWB simpler for homeowners who don’t want to learn part numbers and kits. SecurityWB

6) Guardian Angel Window Guards (Child Safety / Egress)

What they sell: U.S.-made child-fall prevention guards with emergency escape release mechanisms (ASTM F2090-21 compliant). Multiple sizes/colors; horizontal or vertical installs; sold DTC and via distributors. Guardian Angel Window Guardshdsupplysolutions.comkidsstuff.com

Price snapshots: Pricing varies by size and retailer; HD Supply lists wide adjustable models (e.g., 73–120″ width × 17-3/8″ height (4-bar)) as a commercial reference. hdsupplysolutions.com

Adjustability & format: Width-adjustable models abound; the brand emphasizes child safety + quick release rather than anti-burglar strength.

Install & egress: Quick-release buttons for egress are core to the brand; praised by parents in forum discussions for balancing safety and exit. Reddit

Pros (vs SWB):

Cons:

  • Premium pricing vs basic guards; focus is child-fall, not burglar resistance marketing.
  • Adjustability is mostly width; vertical telescoping is not the headline.

SWB edge: Burglar-resistant steel bars with A-EXIT egress option + telescopic height and modular width covers both the security and safety narratives in one platform. SecurityWB

7) Roe & Moe (Amazon telescoping “guard rods”)

What they sell: Telescoping rods marketed for window security; common range 17–27″, rubber end caps; some listings in stainless. More akin to tension bars than permanent guards. Amazon+1

Price snapshot: Listing prices vary by pack/finish on Amazon.

Adjustability & format: Short-range telescoping (width), tension-fit; not modular and typically not egress-rated.

Install & egress: Tool-free pressure fit; easy but pryable if used alone.

Pros (vs SWB):

  • Low cost, ultra-fast install for renters.

Cons:

  • Not a true bar/guard system; limited spans and no integrated egress.
  • Perceived as “curtain rod” strength by some users in reviews/categories.

SWB edge: SWB is a structural bar system (steel, security screws), telescopic to tall openings, and modular horizontally—vastly more robust and scalable. SecurityWB

8) Lock-it Block-it (adjustable stops)

What they sell: Plastic/ABS adjustable “stop bars” marketed for windows/doors (secondary locks and track stops) on Amazon. Amazon

Adjustability & format: Length-adjustable but functions as a track blocker, not a burglar-resistant bar guard.

Pros/Cons: Cheap and easy; not a substitute for a steel guard or egress-compliant product.

SWB edge: Real steel guard with egress path (A-EXIT) and full-opening coverage (modular width + telescopic height). SecurityWB

9) Prime-Line (Lowe’s child-fall guards with quick-release procedure)

What they sell: Operable child fall guards with a distinct 3-step release (deterring toddlers); white/black finishes; fixed sizes and width-expandables. Lowe’s+1

SWB contrast: You deliver burglar-resistant steel bars plus A-EXIT for emergency release, and your telescopic height story hits big windows they’d address via multiple SKUs. SecurityWB

10) Boss Security Screens (mesh screen competitor)

What they sell: Security window screens (stainless mesh) tested by NCTL; brand claims significant strength, focus on looks + airflow; dealer-installed, quote-based. Boss Security Screens

Pros: Aesthetics (“looks like a screen”), impact/pry resistance, marketing claims of being “stronger than bars” with certification verbiage. Boss Security Screens

Cons: High ticket, pro install, longer lead times; if you move or remodel, portability is zero.

SWB edge: DIY same-day install, modular expandability, budget-friendly price. For buyers prioritizing code-compliant egress with real metal bars (clear safety signaling), A-EXIT nails it. SecurityWB

11) Crimsafe (mesh screens; Safe-S-Cape)

What they sell: 316 stainless security screens (Regular/Ultimate/iQ) and Safe-S-Cape egress options; heavy impact resistance claims; dealer network. Crimsafe USA+1

Pros: Premium engineering and egress models; brand equity. Crimsafe USA

Cons: Premium pricing, pro install only. Some community chatter notes price premium vs alternatives (context varies). Reddit

SWB edge: Similar egress promise at ~1/10th the price, no installer, and re-usable modularity if you move or reconfigure. SecurityWB

12) Vista Security Screens (Screenmobile network)

What they sell: 316 marine-grade mesh window screens, multi-point locks, clear-view positioning; marketed as replacement for “old bars.” Dealer-installed (Screenmobile). vistasecurityscreens.comScreenmobile

SWB edge: If a homeowner wants DIY today, scalable protection, and visible bar deterrence (some prefer visible deterrent), SWB wins on speed and price. SecurityWB

13) Titan / Meshtec Security Screens

What they sell: Meshtec stainless mesh doors and window screens, with quick escape messaging; premium pricing, dealer and some retail presence. titansecurity.com

SWB edge: DIY, price, and modularity; Titan appeals to buyers avoiding any “bar look,” but that’s a different aesthetic priority. SecurityWB

14) Security Screen Masters (SSM)

What they sell: Custom security screens with an SPR release feature for egress; markets energy savings/UV blocking and “no break-in” promise; regional dealers (e.g., Texas). Security Screen MastSecurity Screen Masters Texas

SWB edge: Immediate availability and DIY; SSM requires quotes + pro install.

15) Trellidor (via Mulholland Brand in the U.S.)

What they sell: Retractable security bars and fixed burglar bars (custom), promoted by U.S. distributors (Mulholland) as sleek, corrosion-resistant, with self-lubricating bearings (for retractables). MulhollandBrand.comtrellidor.co.za

SWB edge: Off-the-shelf modularity with telescopic vertical reach to ~1.75–1.80 m and DIY install; Trellidor shines in custom and premium retractables, but with higher cost and lead time.

What early user feedback tells us (themes from forums & reviews)

  • Egress anxiety: DIYers and parents regularly flag the need for quick release in bedrooms; several Home Depot/Lowe’s listings push release kits, and subreddit users recommend choosing products that open in a fire. The Home Depot+1Reddit
  • Install friction: Reviews mention that interior release hardware can be trickier to mount/alignment than the guard itself (UHD review page). The Home Depot
  • Looks vs deterrence: Reddit often debates “ugly bars vs. invisible screens”; some dislike the bar look, others want the visible deterrent. Reddit
  • Value sensitivity: Many buyers attempt cheap tension rods or plastic track stops first, then upgrade after realizing limitations. AmazonThe Home Depot

How SWB answers those themes

  • A-EXIT gives the cleanest egress narrative (no third-party kit required). SecurityWB
  • DIY 15–30 min install and security screws solve the “bar is up but release is confusing” issue; your set ships with the right hardware and a simple motion (as positioned on your site/Amazon). SecurityWBAmazon
  • Visible deterrence + modern finishes: you can embrace the “looks like security” advantage while still offering a sleek interior-mount aesthetic. SecurityWB
  • Price & scalability: one module at $99 (site) / $114 (Amazon) that stacks horizontally and telescopes vertically beats buying multiple non-egress guards plus an extra release kit. SecurityWBAmazonThe Home Depot

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Last Updated: 01/01/25